Customer support is the foundation that significantly affects a company or organization’s growth. All your specialities, including skilled employees, stellar products, and high-tech and user-friendly websites are all in vain if your customers can’t connect smoothly with you. This is where internet telephony and its protocols play a vital role in a more connected experience.
SIP calling is an integral part of IP telephony that improves customers’ communication experience and increases the customer’s lifetime value. This means that the potential total amount of revenue expected to be received from a single customer over time is increased. This blog will feature the advanced techniques and strategies to help you better understand SIP and its usefulness for your business.
What is SIP Calling?
SIP calling is the process that allows communication through audio and video calls over the internet using the SIP trunk. Session Initiation Protocol is a set of rules that make it possible to make analog connections among different devices without the need for a physical connection, unlike traditional calling.
The major element of this advanced calling technique is SIP trunking. SIP trunks are virtual phone lines that have replaced traditional phone lines, which, by using the internet, make calls and other digital communication possible. They are a type of Voice over IP (VoIP) technology that has become a primary industry standard for connecting business networks.
What Distinguishes SIP Calling, Forwarding, and Trunking?
- SIP calling can be described as the process that involves receiving or making a call using VoIP, which includes voice, text, or multimedia.
- As an alternative to conventional phone lines, SIP trunking routes calls through virtual phone lines, or trunks that link the business’s private branch exchange (PBX) to the internet.
- SIP forwarding is a feature of SIP calling that redirects incoming calls to a different SIP address or phone number.
Major Difference between SIP Protocol and VoIP:
Voice over IP (VoIP) is a wide term that is used for the phone calls that are made using the internet. SIP is one of the advanced IP communication protocols that manage multimedia communication sessions. VoIP can communicate over the internet without SIP, although SIP is the most popular internet protocol for voice calls over the internet.
Advanced Techniques of SIP Protocol:
There are several advanced techniques of calling available via the SIP protocol, including
- Call Forwarding: It redirects incoming calls to another device or number, which ensures that customers can always connect to businesses.
- Conference Calling: SIP calling features conference calling that allows multiple participants to join a single call.
- Call Transfer: Call transfers are another advanced technique of the SIP protocol of IP telephony, which is highly effective for businesses’ brand image. It allows the transfer of the customer call to the best agent available for customer queries.
- Auto-Attendant: The auto-attendant features of the SIP Protocol greet customers connecting businesses with an automated message. After understanding the customer’s query, it forwards the customer to the appropriate department.
- Call Queue: The call queue feature of this advanced business communication technology allows businesses to handle high volumes of incoming calls. It puts the callers in a virtual line to wait for an available agent by providing information about their place in line or estimated wait time.
- Presence Management: Users can show their online presence information on the server and receive updates about other users to get informed about their online presence. Presence management is an advanced technique of SIP calling that greatly assists in providing users’ online status, availability, and real-time information.
- IVR: Interactive Voice Response is among the most significant advanced techniques that connect calls from a company’s customers with a computer-operated phone system or agent using a keypad or voice.
- Transcribe Voicemail: Voicemail transcription, which means converting audio into text form and call recording for legal purposes, quality assurance, and training.
Primary Functions of the SIP Protocol:
SIP is a widely used signaling protocol used in advanced telecommunication networks like Voice Over IP (VoIP). Its primary functions are:
- This signaling protocol identifies the location and availability of the users for communication.
- It offers information about devices involved in SIP calling, such as devices to confirm whether the users’ devices can handle video or just voice calls.
- SIP, through the transfer of data packets to the IP addresses of the people taking part in a communication session, ensures successful session setup.
- Apart from establishing setup among participants in a session, the SIP protocol allows existing calls to get modified by changing addresses, adding or deleting media streams, and inviting more participants.
Importance of SIP in Business Communication:
1. Cost Savings: The elimination of the need for physical wiring and bundles of expensive copper wires, which results in cost savings for business communication. Additionally, no extra charges are applied for international and long-distance calls using SIP.
2. Flexibility and Scalability: With the growth of your company, you may need to expand communication to other states or countries. Businesses can easily increase or decrease SIP trunks, which offer flexible and scalable expansion services.
3. Easier Maintenance and Implementation: No additional hardware is needed to establish business communication through SIP. It enables the management of all the communication needs and sessions via a single user-friendly online control panel. Without a physical infrastructure, the ease of implementing and maintaining SIP is very simple.
4. Custom-Centric Features: Through various advanced techniques, including IVR, call forwarding, and call queue, it helps provide customers with a more personalized and interactive communication experience.
5. Remote Work: SIP calling is best for geographically dispersed companies or businesses with remote workers. It enables employees to place and receive calls from any location, unlike traditional calling that binds employees to a single physical location.
Advanced Strategies for the Evolution of SIP Calling:
Some of the advanced strategies that will result in the evolution of SIP calling are:
1. Integration of smart technologies: SIP through connecting with smart technologies like AI will be able to provide smarter and more innovative calling solutions.
2. Security-focused Framework: More security features are included in modern SIP phones that can provide SIP clients with a better security-focused framework, which is a necessity with increasing cybercrime rates.
3. Integration with Modern Applications: SIP phones by integrating with modem applications like Zoom and Microsoft Teams for project collaboration can result in a combination of features of modern video conferencing with VoIP.
Elevate Your Business Communication with the Leader of IP Telephony in Dubai, UAE:
IT Company Dubai, with years of expertise, is standing strong as the leader of IP telephony in Dubai, UAE. Our team of experts offers excellent telephony services and customer support and has been awarded over 22 achievements for their dedicated services.
Connect with us to elevate your business communication with our advanced SIP solutions. Our dedicated team guarantees to offer current standard technological advancements that are required to stay ahead of your competitors in the industry.
As leaders of IP telephony, we offer a diverse range of SIP calling solutions from globally renowned brands, including Avaya, Cisco, Fanvil, Sangoma, and others. Improve your business’s productivity and connectivity by upgrading its communication infrastructure with our premium IP telephony services.
Also read: Cyber Threat Detection: SIEM vs IDS – Which One to Choose